Summary of the CES 2017

Oh the CES. Las Vegas. Its driveways, its exhibitors, its new technologies, each more surprising than the last. Its new meetings. This continuous emulation. This will to « change the world » thanks to cutting edge technologies. It is THE place to be, for all of those who wish to show everyone their technologic know-how and their products, resulting from many years of hard work and research studies. This is the CES. This is the biggest tech event hosting presentations of new products and technologies in the consumer electronics industry. It’s a dream come true.


Digitsole is starting to “get used” to the CES. It is the third time we’ve been exhibiting our products and prototypes in this holy electronic mass. It’s a temporary time but full of surprises and promises. An out-of-time moment, where the only things that matter are our passion and the conviction that what we are about to present will revolutionize the habits of human people made of flesh, not of iron.


This year was for us a guarantee of success and of innovation: we were about to show the very first collection of connected shoes in the world. No need to say that the challenge was huge. But we were more than ever ready to face it all and to present proudly our new products.


Where it all began: back to the CES Unveiled in Paris in October 2016


CES 2017


We had a lot at stake on this event, which was a first glimpse at what January’s CES would be like. We had the ambition to present the very first connected running shoe, our Active Cushioning Run Profiler, which can:


  • Track your all day activity (distance, speed, calories, active and stationary time),
  • Analyse your stride in 3D and detects foot instability,
  • Adapt the midsole cushioning to your needs, in order to avoid injuries,
  • Give you running advice in real time thanks to an audio coaching.


It is during this ceremony that we received the famous CES Award, a prize showing off the quality of the product and its innovation. The verdict is in quickly for Digitsole: we receive the CES Award in the Sport, Fitness and Biotech category, for our connected running shoe.


CES Award Honoree

That was a great moment of joy and happiness. In addition to being a source of great pride and a huge feeling of satisfaction, this award also foreshadows nothing but great things for the CES. We were confident about our potential success during this show.






The beginning of the CES: the CES Unveiled in Las Vegas, on the 3rd January 2017


The Digitsole booth at CES 2017This is it. The CES Unveiled begins. This is the biggest newsworthy event of the CES, when all the journalists rush on our stands to know every detail about our products. There are about 150 start-ups exhibited and more than 1000 media represented. That’s a LOT of people, I agree.


We are setting up our booth, disposing our collection of connected shoes. We are ready to announce our project to market some of this collection’s models by the end of 2017 and its entirety in 2018. To come to this end, nothing was simpler than going on air on NBC to talk about Digitsole, our innovations and of our future! Needless to say that it was a great opportunity to increase our visibility!


The success has been achieved. Our Smart Shoes draw all the attention. We met journalists by dozens. The mentions on social media fly, the tweets flock and articles worldwide are written to talk about our shoes. The stars of our collection? There are three of them: the Smart Shoe 002, our Active Cushioning Run Profiler and our telescopic high heel, Mystique…


Among all of these journalistic meetings, one in particular draws our attention. This was one of the Tech Crunch journalist, who fell in love with our Active Cushioning Run Profiler. To give you an idea, Tech Crunch is the reference website to know the latest technical innovations, notably among the start-ups. No need to say that it was a great honour to read an article about our Smart Shoes written by their care.


If you want to read the article, click here =)


The Digitsole’s flagship products


Présentation collection Smart Shoes

Most of the projectors were on three models. A strange mix of fascination, curiosity, of WOAH or of “But where did you find that??” and of passion.


Always on the catwalk, our Smart Shoe 002 intrigues thanks to its futuristic design, evoking Marty Mc Fly’s shoes in the movie Back to the Future. But what surprised the most is the possibility of tightening these shoes via a dedicated app. A simple tap on your smart phone and hop! You are ready to go!


Mystique also captivates thanks to its improbable design and to his particularity. Indeed, these pumps feature telescopic high heels allowing you, ladies, to adjust the height of your heels. You want to go to a party? Bam, you increase their heights. You’re coming back home after work and your feet hurt? Hop, you are back to the ground! These shoes will simplify your life: you will no longer have to take two pairs of shoes with you. These high heels have amazed the worldwide press: from Russia to China, going through Germany, Sweden and France, dozens of articles emerged on Mystique…


The Active Cushioning Run Profiler is not outdone either. Honouree of a CES Award, our connected running shoe surprised many visitors. Most articles concerning Digitsole these last days were almost dedicated to these shoes. What interested our visitors? Its unique design, its functionalities and its ability to adapt the cushioning according to the needs of the runner, in order to avoid injuries. That’s the way our Active Cushioning Run Profiler likes to be. She likes having all eyes on her. A true diva!


Don’t worry, our other products also met their audience. We even had the chance to welcome to our booth PP Garcia from NRJ Games, who also had written an article on our Smart Shoes!


Here is the link! 


What should we learn from this CES?


CES 2017

The CES is, above all, meetings with “personalities”. The ultimate goal is, in addition to presenting one’s latest innovation in terms of technology, to find people interested by our new products. Thus, we had the chance to meet new distributors, lots of journalists and media that came to our stand to get more exclusive information on our shoes.


Among these “important” people, we can mention major brands which came to us in order to evoke some possible partnership, car manufacturers fascinated by our projects etc.


We also had unusual encounters!


Yes, more than 100 000 visitors were present every day at the CES, some of them more VIP’s than the other. We also had the chance to welcome two distinguished guests on our booth!  


Shaquille O'Neal The first one was Shaquille O’Neal, a very famous basketball player in the US, which used to play in Los Angeles’ Lakers Team! No need to say that it was a great surprise! Standing six-foot-nine, the former athlete was very interested in the Active Cushioning Run Profiler. I’ve told you that our connected running shoe was a star! Mister O’Neal has already ordered a pair at his size… in 22! An impressive meeting with an impressive man.


He only has one desire: to receive his pair of Active Cushioning Run Profiler as soon as possible and to try them on 😉




We also had the honour of meeting an actor from the TV show CSI Miami on our booth: Omar Benson Miller, who plays Walter Simmons. He was really surprised by our inventions and curious to know every small detail of our Smart Shoes. He was very likeable and open minded, we even took a selfie with him. A great meeting!





Let’s sum up the CES in three words!


CES Innovation Award

Visibility, promises and emulation.

This CES was above all the occasion for us to affirm the premises of the previous CES: to establish our expertise in the field of footwear and in technology, to impose our visibility towards some wearable giants and to showcase the « WOAH » effect of our products. The CES is not only about advertising and selling products. It is also about going back to France with agreements between corporations. All I can tell you is that Digitsole is on the right way!


The future can seem sometimes uncertain but thanks to the CES and thanks to what we have done during this show, we go on peacefully, with a will to create that is stronger than ever. This CES has been the consecration of all these years of research and development to finally get where we are today: pioneer and leader of the connected footwear!


It was also for us a big confirmation: we manufacture our products with passion. This is our company’s motto. We have seen how our passion delighted you, every year a little bit more. From this standpoint, we are going to work even harder to come up next year with even more outstanding products.


We are leaving Las Vegas, exhausted after these intensive days but with our heads full of memories. However, we know we will see Vegas soon: we only have one desire, to come back to this city to make you dream with new innovations!!


Team CES resto

This article ends here. But here is one last photo: our entire @TeamCES forgathered for a well-earned meal!


We will see you soon for new adventures, which may come faster than expected… I will leave you at that 😉


See you soon with all the Digitsole Team!!



3 thoughts on “Summary of the CES 2017”

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